There's plenty of horror stories about all kinds of equipment from all kinds of manufacturers. I hope you don't think what you wrote was anywhere close to a true stereotype wrt direct sales companies' products. For every story like that there are many more that turn out good. And as far as resale, it's just not an issue for many manufacturers' gear. My cables have had no problem selling for a reasonable price, Omega speakers and Odyssey gear retains value better than most gear sold through dealers. There's a huge long list of gear from direct manufacturers that sells used for more than you'd expect and will hold it's value better than gear bought from dealers. Just like anything else, the customer is required to do their due diligence or risk wasting money. So, while I feel bad for your friend I hope you don't think that's how it always is with manufacturers who do direct sales... but unfortunately, it's obvious you do or you wouldn't have wrote what you did. Just another point in favor of me going through dealers in the future...
No, DaveC. I do not hope what I wrote is anywhere close to a true stereotype. It is just one specific example in response to Blizzards post to me. I just used one example to indicate to Blizzard that some of my learning has been through listening and not to just dealer networked brands but also to some direct sale manufacturers in comparison to dealer brands. Nothing more than that. I have made no assumptions about direct sale gear. This story is somewhat tragic but I did not mean to infer that I think all direct sale brands will treat customers the same way. Communication and customer service are very important regardless of whether or not one sells direct.
There are risks with many brands and businesses. Yes, the customer needs to do his due diligence and yes, there are plenty of horror stories on all sides in this industry.