I am surprised how divergent the power cord crowd is. Even with premium systems, some people say they have a epiphany when they insert a bunch of very very very expensive cables.
I attribute this generally* to audiophile hobbyist enthusiasm causing grossly hyperbolic fake quantification of subjective sonic improvement.
*There are exceptions to every generality. I joined Gary Leeds for a cable demonstration with a prospective mutual client at the prospective client's apartment. The client had a system in which every component had become vintage merely with the passage of decades (early Dunlavy loudspeakers, Audible Illusions preamp, circa 1980s VTL amps).
The audiophile was using old, very thin, flat ribbon-style speaker cables. Gary put in Masterbuilt Ultra speaker cables, and I was shocked at the wholesale improvement in sound. An entire lower octave somehow was added.
If I weren't there and somebody just told me this story I would have attributed the story to "hyperbolic fake quantification of subjective sonic improvement."
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