The actual title of the article cited by the OP is:
"Vinyl is back for good and that’s exciting. Don’t let the greed of big labels ruin it"
It's the guardian so that second sentence is part of their schtick.
I bought several of the recent Deutsche Grammophon Original Source Series' issuances -- all AAA. DG handbuilt a special console to handle the 1/4-inch tape from which the series derives (they also had digitally recorded copies.). So there is a little extra expense.
The first series sold out fairly quick. DG sold them directly; price varied based on number of LPs, with single albums somewhere around 54,99€. The killer was the shipping cost from Europe where they have no Media Mail. I bought most of mine from Amazon where the price was a bit less ($40-$50) but shipping with Prime was 'free'.
I read discussions on several other forums about the TOSS where others did something similar. The records are well made,
very quiet and the music, based on sales, is attractive. In no instance did I read people bitching about the price of the records. No one claimed to be ripped off by a big label.
Vinyl is not back -- it never left. Sales did get pretty slim for a while, ok. Playing and collecting records is not about digital or analog and it never has been -- though some interlopers tried to make this thread about that. A handful of golden ears will say that digital mastering of vinyl recordings is clearly audible and some of those will claim them sufficiently irritating that they cannot play such records. Okay, I won't question others hearing or their preferences. I agree that digital mastering used for vinyl at the outset of the CD era produced some less than pleasant records, true. As for me I'm less concerned about how the record is made than about the performance it contains and if I like it.
Modern cleaning technology can largely put to bed the 'clicks and pops' discouragement. As Shane (
@XV-1) wrote above "There is magic in them grooves." Through it all or inspite of it all, vinyl persists. It is not about vinyl being trendy or "cool". It's because it sounds good.