YT would probably not even exist anymore without paid influencers lol.
Its their business model (advertising )
Its their business model (advertising )
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Only since 2024? Pretty hard to prove I would think...Recall that since 2024 payment for a presumed positive review --  at least by consumer influencers -- has been illegal in the United States:
"It is an unfair or deceptive act or practice and a violation . . . for a business to provide compensation . . . conditioned . . . by implication on . . . the . . . creation of consumer reviews expressing a particular sentiment, whether positive or negative, regarding the product . . . or business that is the subject of the review."
§ 465.4 Buying Positive or Negative Consumer Reviews of 16 CFR 456: Trade Regulation Rule on the Use of Consumer Reviews and Testimonials (August 14, 2024)
Recall that since 2024 payment for a presumed positive review --  at least by consumer influencers -- has been illegal in the United States:
"It is an unfair or deceptive act or practice and a violation . . . for a business to provide compensation . . . conditioned . . . by implication on . . . the . . . creation of consumer reviews expressing a particular sentiment, whether positive or negative, regarding the product . . . or business that is the subject of the review."
§ 465.4 Buying Positive or Negative Consumer Reviews of 16 CFR 456: Trade Regulation Rule on the Use of Consumer Reviews and Testimonials (August 14, 2024)
I don't think that there is an actual number however the number of followers and views does determine the amount of money an "influencer" makes from Youtube( and other platforms) and of course add rates.How many “likes” or “followers” does it take to qualify as an “influencer?”
jay actually said the same thing on the show. That is the nature of Instagram , Youtube, X and other platforms. No one is deny such and it will not change as the number of followers plays a huge part in determining how much they make.Name me an " influencer " who is NOT being paid.
Why in the hell would anybody promote something / brands on a regular basis without payments/ other benefits ??
jay actually said the same thing on the show. That is the nature of Instagram , Youtube, X and other platforms. No one is deny such and it will not change as the number of followers plays a huge part in determining how much they make.
I agree with much of this, but, as I explained in the episode, I see a world of difference between a reviewer using his/her own money to purchase components at a discount versus long-term loans which cost the reviewer nothing.People will say what does it matter as far as reviewer accommodations. Well there are a lot of people that don’t have a chance to go listen to a lot of gear. Maybe location. Maybe ability to travel. Who knows. I don’t have as much of a problem from an influencer getting accommodations bc if you are using influencer to help make your audio decisions….you get what you deserve. Reviewers (especially from industry level journals/magazines) are a different story. You are putting yourself out there as an unbiased reviewer. People are putting their trust and hard earned money to help make decisions for them. It is like a journalist vs a TV personality. TBH, I am really disappointed in Robert Harley and the whole long term loan thing. Right or wrong, I just don’t feel like I can trust him as a reviewer any longer (especially on the gear that he has on long term loan). Makes me wonder what kind of deal he got on his ISO wall system. In the medical field, we police ourselves. You pulled stuff like this in a journal and you would be professionally burned at the stake. JMO.
I haven't thought about that. What criteria and definition would you propose?Ron, what criteria do you meet to consider yourself an influencer in audio?
My opinion a 40 or 50 percent discount is a mighty influence on what you buy and what you then post about.I haven't thought about that. What criteria and definition would you propose?
Proof is a completely separate issue from the regulatory proscription.Only since 2024? Pretty hard to prove I would think...
Thank you for your comment, Dan. Let's pursue this.My opinion a 40 or 50 percent discount is a mighty influence on what you buy and what you then post about.
I haven't thought about that. What criteria and definition would you propose?
This is hokum! Almost every influencer is getting paid for every post on every product everywhere! Some get tens of thousands for just holding an item in a picture.To my understanding there is no audio industry membership known as "influencer". Which is not to say there are no influencers -- someone proselytizing a particular brand for remuneration in return, but without public awareness of this being done. The idea behind being an influencer is that the one who is influencing is not known to be influencing for pay, He talks up a product's virtues while appearing as a 'normal' audiophile, a regular user of the product. There are such influencers on this forum.
If you "have no idea" yourself, then no matter what I say you will have no underlying definitional or analytical framework of your own for evaluating it.I have no idea Ron.
If you "have no idea" yourself, then no matter what I say you will have no underlying definitional or analytical framework of your own for evaluating it.
I haven't thought about a definition. I would be delighted to learn your proposed definition.
Thank you for your comment, Dan. Let's pursue this.
What if every one of the component candidates the person is genuinely interested in for his/her own sonic preferential reasons is available at the same discount? Where in that situation do you see the influence?
If you "have no idea" yourself, then no matter what I say you will have no underlying definitional or analytical framework of your own for evaluating it.
I haven't thought about a definition. I would be delighted to learn your proposed definition.
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