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Introducing the
SHURE V15 Type III Reissue by JICO
An Iconic MM Cartridge Returns
◉ Overcoming the Pressure of
Reviving a Legend
The SHURE V15 Type III is celebrated worldwide as a pinnacle in MM cartridges for listening. Reviving such an iconic model was no small feat. JICO pooled its technical expertise, engaging in meticulous analysis, testing, and refinement over four years. We believe we’ve successfully met the challenge of resurrecting this legendary cartridge.
◉ The M44 Reissue:
A Prelude to the V15 Type III
The internal structures of the M44 and V15 Type III differ significantly. Released seven years after the V15 Type II, the V15 Type III featured an enhanced magnetic circuit and a lighter stylus, resulting in more faithful signal reproduction from vinyl grooves. When we began developing the M44 reissue in 2019, our sights were set on the V15 Type III, with the understanding that success with the M44 was crucial for the V15’s revival. In total, this project spanned six years of dedication and refinement.
“We are proud to announce the release of the SHURE V15 Type III MM cartridge reissue, originally launched by SHURE in 1973. After completing the M44 reissue development in 2021, we immediately embarked on the V15 Type III project, dedicating four years to its development. Building upon the knowledge and experience gained from the M44, we meticulously researched and developed the cartridge, striving to recreate the SHURE sound of the era. Please look forward to the timeless yet new “JICO Sound.”
- Yukihiro Nakagawa, President and CEO, JICO
Stay tuned for the next chapter in the JICO Evolution, as we continue to push the boundaries of high-fidelity audio reproduction.
