You are right , if the looks belied the sound , I would have looked at something else....
Your senses can be fooled .. I have experienced it myself.. I was using some parametric eq and could SWEAR I heard the changes I was implementing (small ones) and then I found out the parametric wasnt connected.
Further to that , I had 4 golden ear pals around , I asked them which setting they preferred with respect to tonal tuning , one neutral , 1 more bass and 1 more treble.
I told them which was which when switching , they all commented on the differences they heard , but I had set up the same setting for all 3 so called "different" settings..they were all the same...they heard what they wanted to hear..and what I wanted them to hear..
But that is all irrelevant as the sound that hits your ears is all that counts , if it is influenced by bias or perception , so be it.. the difference or change will be a trusim for *you*.
I know a lot of audiophiles that deliberately fool themselves or use a sound modifying substance when listening (some smoke a little dope , others pour themselves a scotch or some wine) .. these "devices" improve the sound but in real life , the sound is no different. its certainly better for them tho.
So in reality , there are far more factors than just measurements that define the listening experience..you have to take cognizance of the other factors.
You cannot put a measurement on aesthetics , pride of ownership , bragging rights and so on.
I have heard many high end systems , they all sound good , but different to me.. and I have NEVER heard any one setup sounding like another in any of the systems I have heard.
There is no universal truth out there in hifi land and there is no real measurement that can predict how the *system* sounds in a particular space - its all about synergy , user expectations and so on...
As to objectivist/subjectivist battles.. neither side is 100% right , neither side will all of a sardine embrace the others POV.. this debate is as old as the hills and is like flogging a dead horse.. no one is going to change their POV no matter how you slice and dice it.