THE HIFI FIVE ROUNDTABLE DISCUSSION STREAMING LIVE ON YOUTUBE PREMIERING IN OCTOBER!

Recall that since 2024 payment for a presumed positive review --  at least by consumer influencers -- has been illegal in the United States:

"It is an unfair or deceptive act or practice and a violation . . . for a business to provide compensation . . . conditioned . . . by implication on . . . the . . . creation of consumer reviews expressing a particular sentiment, whether positive or negative, regarding the product . . . or business that is the subject of the review."

§ 465.4 Buying Positive or Negative Consumer Reviews of 16 CFR 456: Trade Regulation Rule on the Use of Consumer Reviews and Testimonials (August 14, 2024)
Only since 2024? Pretty hard to prove I would think...
 
Recall that since 2024 payment for a presumed positive review --  at least by consumer influencers -- has been illegal in the United States:

"It is an unfair or deceptive act or practice and a violation . . . for a business to provide compensation . . . conditioned . . . by implication on . . . the . . . creation of consumer reviews expressing a particular sentiment, whether positive or negative, regarding the product . . . or business that is the subject of the review."

§ 465.4 Buying Positive or Negative Consumer Reviews of 16 CFR 456: Trade Regulation Rule on the Use of Consumer Reviews and Testimonials (August 14, 2024)


Ron, what criteria do you meet to consider yourself an influencer in audio?
 
How many “likes” or “followers” does it take to qualify as an “influencer?”
I don't think that there is an actual number however the number of followers and views does determine the amount of money an "influencer" makes from Youtube( and other platforms) and of course add rates.
I believe that obviously more followers means more impact , that's obvioius
 
Name me an " influencer " who is NOT being paid.

Why in the hell would anybody promote something / brands on a regular basis without payments/ other benefits ??
jay actually said the same thing on the show. That is the nature of Instagram , Youtube, X and other platforms. No one is deny such and it will not change as the number of followers plays a huge part in determining how much they make.
 
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IN my opinion anyone who is readable or listenable or viewable can be considered an influencer. Why ? you ask because this stuff happens on this site every single day. People quote all the youtubers, the audio press, the experienced posters, the manufacturers, the mystery posters etc. I think many people are just trying to get some kind of consensus on what they own or what they like. Survey says!!!!!

Let's face it these are all influences. Nw I am sure that the WBF old guard will poo poo this but do was they may its here every single day. The holier than though stuff just doesn't fly. There are around 24-30 people who post here all the time that some would consider influencers whether they themselves declare that or not. IMHO. Do we need to list them ?
 
jay actually said the same thing on the show. That is the nature of Instagram , Youtube, X and other platforms. No one is deny such and it will not change as the number of followers plays a huge part in determining how much they make.

Quick (AI ) search .

YouTube influencers earn varying amounts, from modest side income to millions, primarily through AdSense ($0.50-$5 per 1k views), brand sponsorships (which vary wildly), merchandise, and other ventures, with top creators like MrBeast making tens of millions annually from diverse income streams, while smaller channels might see $500-$2k from a 100k-view video after YouTube's cut, highlighting that niche, engagement, and income diversification matter more than just subscriber count.

High end audio doesnt make a lot of $$$ money on YT lol , not much views / small audience

JAY sells used / ex demo gear if im not mistaken , so it makes sense he uses his YT channel for publicity
 
People will say what does it matter as far as reviewer accommodations. Well there are a lot of people that don’t have a chance to go listen to a lot of gear. Maybe location. Maybe ability to travel. Who knows. I don’t have as much of a problem from an influencer getting accommodations bc if you are using influencer to help make your audio decisions….you get what you deserve. Reviewers (especially from industry level journals/magazines) are a different story. You are putting yourself out there as an unbiased reviewer. People are putting their trust and hard earned money to help make decisions for them. It is like a journalist vs a TV personality. TBH, I am really disappointed in Robert Harley and the whole long term loan thing. Right or wrong, I just don’t feel like I can trust him as a reviewer any longer (especially on the gear that he has on long term loan). Makes me wonder what kind of deal he got on his ISO wall system. In the medical field, we police ourselves. You pulled stuff like this in a journal and you would be professionally burned at the stake. JMO.
I agree with much of this, but, as I explained in the episode, I see a world of difference between a reviewer using his/her own money to purchase components at a discount versus long-term loans which cost the reviewer nothing.

Since reviewers are afforded approximately the same discount on every component the purchasing playing field is even. So what a reviewer actually buys for himself/herself -- even at a discount -- is extremely probative. What a reviewer buys with his/her own money tells me far more than any of that person's words in a written review.
 
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Ron, what criteria do you meet to consider yourself an influencer in audio?
I haven't thought about that. What criteria and definition would you propose?
 
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Only since 2024? Pretty hard to prove I would think...
Proof is a completely separate issue from the regulatory proscription.

Under intense questioning I don't think it would be that difficult for me to elicit from a payor whether he/she was truly completely agnostic as to the outcome of the review.
 
My opinion a 40 or 50 percent discount is a mighty influence on what you buy and what you then post about.
Thank you for your comment, Dan. Let's pursue this.

What if every one of the component candidates the person is genuinely interested in for his/her own sonic preferential reasons is available at the same discount? Where in that situation do you see the influence?
 
I haven't thought about that. What criteria and definition would you propose?

I have no idea Ron. Prior to this recent conversation, I would not have considered you to be an influencer eligible for accommodation pricing on that basis. I think of you as a dealer, an interviewer, and recently a podcaster. I’m not so sure about a reviewer. You are also the co-owner of this audio website. You also offer audio advice and set up advice to paying customers through Audio Cafe. These are the many ways in which you are involved with the industry beyond being a hobbyist.

You are the one who described yourself as an influencer so I am presuming you have some basis on which to make that claim. You must have given it some thought if you consider yourself an influencer. I asked you what is that basis?
 
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To my understanding there is no audio industry membership known as "influencer". Which is not to say there are no influencers -- someone proselytizing a particular brand for remuneration in return, but without public awareness of this being done. The idea behind being an influencer is that the one who is influencing is not known to be influencing for pay, He talks up a product's virtues while appearing as a 'normal' audiophile, a regular user of the product. There are such influencers on this forum.
This is hokum! Almost every influencer is getting paid for every post on every product everywhere! Some get tens of thousands for just holding an item in a picture.
How do you know there aren’t any on this forum that are being paid? You don’t and neither does anyone else for sure. Just because we don’t have actual proof does not mean it doesn’t it can’t happen
 
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I have no idea Ron.
If you "have no idea" yourself, then no matter what I say you will have no underlying definitional or analytical framework of your own for evaluating it.

I haven't thought about a definition. I would be delighted to learn your proposed definition.
 
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Pretty funny guys .Peter can write for weeks about “natural” but can’t define what influencers are?
Anyone that says, writes, takes pictures etc. to cause a reaction from others and is being compensated for it is an influencer.
 
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If you "have no idea" yourself, then no matter what I say you will have no underlying definitional or analytical framework of your own for evaluating it.

I haven't thought about a definition. I would be delighted to learn your proposed definition.
:rolleyes:
 
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Thank you for your comment, Dan. Let's pursue this.

What if every one of the component candidates the person is genuinely interested in for his/her own sonic preferential reasons is available at the same discount? Where in that situation do you see the influence?

I question your premise Ron. I have two anecdotal stories suggesting that all component candidates the person is genuinely interested in were NOT available at the same discount. Nor do these two stories suggest the choices made were for sonic preferential reasons. It is also not clear to me that either person actually heard all of the candidates before trying to buy them.

The first guy wanted a new pair of speakers and he told me that he contacted a handful of manufacturers to negotiate the best price of their flagship speaker. He then bought the speaker for which he received the biggest discount. The second guy told me he basically did the same thing with turntable manufacturers. I got the distinct impression from talking to both guys years ago that their decision was not based on sound quality but rather on the discount they received.

If what these two guys told me is true, they were clearly influenced by the prices when making their purchases. Now, the question of "influencers" is different:


If you "have no idea" yourself, then no matter what I say you will have no underlying definitional or analytical framework of your own for evaluating it.

I haven't thought about a definition. I would be delighted to learn your proposed definition.

Ron, your formal declaration and disclosure of yourself as an "influencer" and admission that this results in accommodation prices, in my opinion, rises to a different (higher) level than a guy like me simply sharing details about my system on on a system thread on WBF. You admit that you are formally compensated for promoting products. You are not simply a "member of the industry" based on being a dealer, and co-owner of this audio website. You felt compelled to disclose your "influencer" status here on the forum. I commend you for the transparency. Whether or not other hobbyists influence people's thinking about the hobby is a separate matter. Ordinary members here do not receive compensation and do not claim they are "influencers".

You admitted that you receive accommodation pricing, presumably from one or more people who think you "influence" people's buying decisions about audio components that they are trying to sell. If all of that is true, then I consider that as a definition. Namely, one is considered an "influencer" if someone else agrees to pay him/her on the condition that he/she promotes a product that the payer is selling.

I answered your question. Now, you describe yourself as an "influencer". On what basis do you describe yourself as an "influencer"? It is simply because someone pays you to promote?

Now that you asked me to think about this a bit, I do see an issue. You also claim that you have no conflicts and can act as a dealer/reviewer/interviewer/podcaster/forum owner and remain neutral as a podcast moderator and interviewer, and as a posting hobbyist and member of this audio forum. How can you be an "influencer" receiving accommodation pricing and also remain neutral in those other capacities? Although skeptical, I took you at your word describing yourself as a neutral member of the industry avoiding conflicts of interest. However, now that you admit to compensation as an "influencer" I question both your claimed lack of conflicts, and your neutrality.
 
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One is a hobbiest the other a dealer
It’s not that hard
One can be ethical or not in either position however if you are a dealer you have a financial interest period

If you guys discussed sex no one would ever get laid!
 

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