the problem is that this is the only form of promotion by most of the industry and to be honest it hasn't truly worked in many years. Promoting really high end products to a small market over and over and expecting different results is nuts. A previous poster said that speakers turn less than other components and I very much agree with that statement. Speakers generally stay longer in systems than other components.
In a world with more and more people having FU money audio has truly missed the boat since these people who can afford these products for the most part are clueless that any of it is available. If you are only going to show your products to the people who already know about them its truly difficult to grow . This is made worse by the fact that almost every company is making these uber priced products whether they should or not.
I keep asking where do all these products get sold?
Why has audio missed every opportunity to promote and only used the press? IMO being undercapitalized and lacking vision are the two major reasons.
This is a very good point; I belong to a private mostly dealer watch reseller group on Facebook where the minimum new post has to be for $10k and from my interactions with dealers and customers it seems like saying even 10% are into hifi would be a really great stretch. 5% or fewer seems more realistic.
Though this might also not be a representative market for hifi as the average age is older millennial/younger gen X with some dealers maybe slightly middle to late gen X. I would say clothes, cars, houses, and vacationing would be their other main interest. AP, Mille, Patek three of the most sold on that group do not advertise besides Instagram.
I love to mountain bike and that is another industry that got hit very hard by Covid. They over estimated demand from everyone buying bikes during lock down, then assumed that demand would continue and produced in huge quantities during lock down. The larger bike companies are sitting on tens of millions of years old inventory and many smaller companies folded.
In a world with more and more people having FU money audio has truly missed the boat since these people who can afford these products for the most part are clueless that any of it is available
Theater and custom installers that do full in wall lighting/controls that also sell high end equipment can sell to the groups I spoke about, I think these types of companies do better with this demographic than traditional two channel dealers. Even then I don't see many talk about their theaters, they generally just watch on their flat screens.
I turn 42 this year, I refer to our dealer's open houses as the fountain of youth, I feel like a virile young man! Then I get on Reddit and feel like I'm 70
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