We are co-mingling two different questions:
1] What are they?
2] How do they sound?
These are separate questions and need separate answers.
Wow, Kevin, that's the best thing you've ever said on any forum; congratulations.
Marce, it's easy to see how measuring and testing is borderline science experiments. But think about this, how many companies and reviews etc have you see say, "based on science"... When we know they didn't sit around performing science expermints to get a products; they engineered and maybe applied some science principles to the evaluation.