I think there also has to be some context here. The distortion measurements are at 90dB with pink noise! Have you ever listened to pink noise at 90dB? It will run you out of the room. It is far more demanding than music at 85dB, which is what many will consider average listening.
I am prepared to accept that measurements should be taken in some context. But your argument to devaluate the meaning of the distortion measurement is not valid. Pink noise at 90 dB will drive you out of the room because of middle and high frequency energy, not bass.
As you properly said many excellent speakers have worst measurements in other areas. But their excellent sound does not disguise they measure badly. Numbers are numbers and no one can accept that 30% distortion at 60Hz is a good figure.
I own two speakers that for me sound great - the Soundlab's A1 Px and the Quad's ESL63. The first measure miserably and the second shows some of the best measurements ever recorded. But my main speakers are the Soundlab's - sometimes we believe in our heart, not in our brains...