Would our members who are psychologists or psychiatrists please kindly explain in academic terms the human psychology which connects ego with purchase decisions/owning things?
Why, after somebody purchases an audio product:
-- does he/she sometimes become a partisan advocate for that product?
--does he/she sometimes become offended if other people prefer a competing product?
Why do some people seem to experience these feelings, while other people do not?
Why do some audiophiles allow their identities to get wrapped up in their component purchases.
How do psychological theories of cognitive dissonance factor into these questions and behaviors?
If there are different theories or schools of thought about the connection between ego and owning things please describe neutrally the competing theories. Of course feel free to let us know which theory you consider to have the greatest explanatory power for the behavior being analyzed.
Why, after somebody purchases an audio product:
-- does he/she sometimes become a partisan advocate for that product?
--does he/she sometimes become offended if other people prefer a competing product?
Why do some people seem to experience these feelings, while other people do not?
Why do some audiophiles allow their identities to get wrapped up in their component purchases.
How do psychological theories of cognitive dissonance factor into these questions and behaviors?
If there are different theories or schools of thought about the connection between ego and owning things please describe neutrally the competing theories. Of course feel free to let us know which theory you consider to have the greatest explanatory power for the behavior being analyzed.
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