It's just a public interest story, like the people who practice yoga with goats. For us audiophiles, or people that are into goat yoga, there is more interest.
He does have a point that it's unfortunate that "price has become the product" in our culture. We are buying a $100K turntable or a $100K car or a $500 bottle of wine. The price today seems to define what the product is instead of the merits of the product. At the end of the day personal budgets do however matter though...ha...but as a creator of these products I can see why this would be a peeve of his...people tend to ask how how much something costs before inquiring into how something performs.