I'd love to get an OLED for main Santa Cruz living room viewer. We still have the much reviled KDSR50XBR1 from 2005, which still has the creamy, cinematic SXRD picture albeit not very good dark performance. Unless it broke, my wife wouldn't be happy if I just bought a new one. She still watches low def channels instead of switching to the high def versions because she only has to push one digit channel number on the remote instead of three digits for the hi def.