Early look at Windows 8 baffles consumers

Steve Williams

Site Founder, Site Owner, Administrator
By PETER SVENSSON, AP

NEW YORK — The release of Microsoft's Windows 8 operating system is a week away, and consumers are in for a shock. Windows, used in one form or another for a generation, is getting a completely different look that will force users to learn new ways to get things done.

Microsoft is making a radical break with the past to stay relevant in a world where smartphones and tablets have eroded the three-decade dominance of the personal computer. Windows 8 is supposed to tie together Microsoft's PC, tablet and phone software with one look. But judging by the reactions of some people who have tried the PC version, it's a move that risks confusing and alienating customers.

Tony Roos, an American missionary in Paris, installed a free preview version of Windows 8 on his aging laptop to see if Microsoft's new operating system would make the PC faster and more responsive. It didn't, he said, and he quickly learned that working with the new software requires tossing out a lot of what he knows about Windows.

"It was very difficult to get used to," he said. "I have an 8-year-old and a 10-year-old, and they never got used to it. They were like, `We're just going to use Mom's computer.'"

Windows 8 is the biggest revision of Microsoft Corp.'s operating system since it introduced Windows 95 amid great fanfare 17 years ago. Ultimately, Windows grew into a $14 billion a year business and helped make former Chief Executive Bill Gates the richest man in the world for a time. Now, due to smartphones and tablets, the personal computer industry is slumping. Computer companies are desperate for something that will get sales growing again. PC sales are expected to shrink this year for the first time since 2001, according to IHS iSuppli, a market research firm.

The question is whether the new version, which can be run on tablets and smartphones, along with the traditional PC, can satisfy the needs of both types of users.

"I am very worried that Microsoft may be about to shoot itself in the foot spectacularly," said. Michael Mace, the CEO of Silicon Valley software startup Cera Technology and a former Apple employee. Windows 8 is so different, he said, that many Windows users who aren't technophiles will feel lost, he said.

Microsoft is releasing Windows 8 on Oct. 26, and it doesn't plan to cushion the impact. Computer companies will make Windows 8 standard on practically all PCs that are sold to consumers.

Speaking to Wall Street analysts on Thursday, Microsoft's chief financial officer Peter Klein said he isn't very concerned that user confusion could slow the adoption of Windows 8. When Microsoft introduces new features, he said, people eventually realize that "those innovations have delivered way more value, way more productivity and way better usability." That's going to be true of Windows 8 too, he said.

Instead of the familiar Start menu and icons, Windows 8 displays applications as a colorful array of tiles, which can feature updated information from the applications. For instance, the "Photos" tile shows an image from the user's collection, and the "People" tile shows images from the user's social-media contacts. (Microsoft is licensed to use AP content in the Windows 8 news applications.)

The tiles are big and easy to hit with a finger — convenient for a touch screen. Applications fill the whole screen by default — convenient for a tablet screen, which is usually smaller than a PC's. The little buttons that surround Windows 7 applications, for functions like controlling the speaker volume, are hidden, giving a clean, uncluttered view. When you need those little buttons, you can bring them out, but users have to figure out on their own how to do it.

"In the quest for simplicity, they sacrificed obviousness," said Sebastiaan de With, an interface designer and the chief creative officer at app developer DoubleTwist in San Francisco.

Technology blogger Chris Pirillo posted a YouTube video of his father using a preview version of Windows 8 for the first time. As the elder Pirillo tours the operating system with no help from his son, he blunders into the old "Desktop" environment and can't figure out how to get back to the Start tiles. (Hint: Move the mouse cursor into the top right corner of the screen, then swipe down to the "Start" button that appears, and click it. On a touch screen, swipe a finger in from the right edge of the screen to reveal the Start button.) The four-minute video has been viewed more than 1.1 million times since it was posted in March.

"There are many things that are hidden," said Raluca Budiu, a user experience specialist with Nielsen Norman Group. "Once users discover them, they have to remember where they are. People will have to work hard and use this system on a regular basis."

Mace, the software CEO, has used every version of Windows since version 2.0, which came out in 1987. Each one, he said, built upon the previous one. Users didn't need to toss out their old ways of doing things when new software came along. Windows 8 ditches that tradition of continuity, he said.

"Most Windows users don't view their PCs as being broken to begin with. If you tell them `Oh, here's a new version of Windows, and you have to relearn everything to use it,' how many normal users are going to want to do that?" he asked.

The familiar Windows Desktop is still available through one of the tiles, and most programs will open up in that environment. But since the Start button is gone, users will have to flip back and forth between the desktop and the tile screen.

There's additional potential for confusion because there's one version of Windows 8, called "Windows RT," that looks like the PC version but doesn't run regular Windows programs. It's intended for tablets and lightweight tablet-laptop hybrids.

Budiu believes the transition to Windows 8 will be most difficult for PC users, because Microsoft's design choices favor touch screens rather than mice and keyboards. Alex Wukovich, a Londoner who tried Windows 8 on a friend's laptop, agrees.

"On a desktop, it just felt really weird," he said. "It feels like it's a tablet operating system that Microsoft managed to twist and shoehorn onto a desktop."

Not everyone who has tried Windows 8 agrees with the critics.

Sheldon Skaggs, a Web developer in Charlotte, N.C., thought he was going to hate Windows 8, but he needed to do something to speed up his 5-year-old laptop. So he installed the new software.

"After a bit of a learning curve and playing around with it a bit more, you get used to it, surprisingly," he said.

The computer now boots up faster than it did with Windows Vista, he said.

Vista was Microsoft's most recent operating-system flop. It was seen as so clunky and buggy when released in 2007 that many PC users sat out the upgrade cycle and waited for Windows 7, which arrived two and a half years later. Companies and other institutions wait much longer than consumers to upgrade their software, and many will keep paying for Windows 7. Many companies are still using Windows XP, released in 2001.

Colin Gillis, an analyst at BGC Financial, is optimistic about Windows 8, pointing out that it's snappy and runs well on PCs with limited processing power, making it suited for compact, tablet-style machines. But he also notes that through Microsoft's history, roughly every other operating-system release has been a letdown.

Intel Corp. makes the processors that go into 80 percent of PCs, and has a strong interest in the success of Windows. CEO Paul Otellini said Tuesday that when the company has let consumers try Windows 8 on expensive "ultrabook" laptops with touch screens, "the feedback is universally positive." But he told analysts that he doesn't really know if people will embrace Windows 8 for mainstream PCs.

"We'll know a lot more about this 90 days from now," he said.
 

amirm

Banned
Apr 2, 2010
15,813
38
0
Seattle, WA
I think it remains a big risk. If most people use it as a regular computer and not with touchscreen, then it can just get in the way. I know I don't want smudge on my laptop screen :).
 

audioguy

WBF Founding Member
Apr 20, 2010
2,794
73
1,635
Near Atlanta, GA but not too near!
While I don't think MS will lose the PC race, it has become very evident that hand-held devices (phones, tablets,etc) are massively eating into the front-end computing device market. Apple and Google seem to own that market and MS may be reaching the "flailing" stage. If this new OS is not well received, it could spell seriously bad news for MS.

It was discussed in other threads how Apple is riding high and can seem to do no wrong. MS held that position for a very, very long time and now look. I would be less than surprised if Apple doesn't end up the same way some time down the road.
 

Johnny Vinyl

Member Sponsor & WBF Founding Member
May 16, 2010
8,570
51
38
Calgary, AB
So I had my first few minutes, actually about a half hour, with Win8 and my initial impression is that the learning curve is not nearly as high as what is being negatively reported by some. There is no question it's very different, but it didn't take me long to figure out some basic functions. Over the next week I'll play with it some more, but colour me interested.
 

Mosin

[Industry Expert]
Mar 11, 2012
895
13
930
I have a netbook with a touch screen, and I find the screen to be not much more than something to drain the battery quicker. It is great for scrolling long .pdf files, however. Anyway, Windows 7 was a bloat filled OS for it, and in many ways Windows 8 was pretty ridiculous on it. I settled for a really lean distro of Fedora Linux that can utilize the screen. It reminds me of my wife's iPad. It wasn't very easy to configure to my tastes, however.

Windows 8 was also a no-go on my desktop, which is a two-processor server. Windows 8 had hardware compatibility problems, and after the netbook fiasco, I decided to abandon the idea. That machine uses an extremely stripped down installation of XP. It uses zero of the MS programs...no IE, OE, WMP, etc., etc. In fact, it completely avoids Windows Scripting and the Security Center. No MS typical targets remain for the bad guys. Even the e-mail client uses its own scripting to read html. Various third-party security measures are also in place, and the network is locked down.

The rest of the machines in the house are Linux.

As a result, there have been no virus intrusions, spyware, popups, etc. on anything I own for at least a decade. I suppose mine is a long story to illustrate why Windows 8 doesn't have a chance at my place, regardless of forthcoming MS tweaks and fixes. I did try, though.
 

GaryProtein

VIP/Donor
Jul 25, 2012
2,542
31
385
NY
Windoze is pretty well known for using up all system resources to run its operating system.

Windows 8 is going to be a lot like Windows Vista, the birth defected child of Microsoft following the abortion of Longhorn.
 
Last edited:

beek

New Member
So I had my first few minutes, actually about a half hour, with Win8 and my initial impression is that the learning curve is not nearly as high as what is being negatively reported by some. There is no question it's very different, but it didn't take me long to figure out some basic functions. Over the next week I'll play with it some more, but colour me interested.

Completely agree my real version should be here tomarrow, I have never had any problems with the prior OS'S. None of my machines have been off the shelf. A new learning is not a problem I like headroom in all my audio/computer toys :cool:
 

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