Great session with the designer Johan. Deep knowledge on horn design. He talked a whole lot about philosophy and design. Why horn subs are superior to a cone in a box.
On a simple level, as I understand, a horn woofer excells as it has high impulse power and speed. The BB10 is 106 db efficient. The driver excursion is very small to get the same volume of sound compared to a low efficiency driver in a box. He explained it like this. You have a 10lb weight in one hand. Your arms are wide apart. How much effort and how quickly can you move that weight from on extended arm over to the other arm and back again. Now do that again but hold your hands 5 inches apart. Its much easier and much quicker. Same with a horn assisited driver. The cone hardly has to move and the ability to stop it and reverse its direction is small. That is why so many subs fail. Why you hear people say they can't get them to work. They are slow, and bloated. To try and make them work, they build large line arrays of stacked subs and use thousands of watts of power. They are trying to use surface area and power to reduce the amount of excursion needed to move air. But you still have bass that is heavy with overhang. It may go to 20 hertz. But is it a good 20 hertz bass.
With a horn, Its fast, tight, natural and keeps up with the main speakers. As such, its been easy for me to sit with the amp in my lap and dial it in by ear. Its easy to have all the bass I need with a single 10 inch driver.