Oh Caesar of a thousand questions...
MEP, let me make a couple of things clear to you When I was a teenager, I thought I had all the answers. But as I grew up, I realized that I can learn a lot more if I shut up and listened rather than talked. Asking intelligent questions one can learn a lot more than thinking you know the right answer. Remember Socrates?
As I grew up even more, I was fortunate to stumble upon Behavioral Economics. I further learned that people can't be experts at everything. In reality, experts are frequently wrong - studies show that experts are right only 50% of the time. In fact it is very difficult to become an expert. If people are doing the same repeatable task and are getting a lot of feedback on their perform. But most are not doing the same cookie cutter thing every day, so many folks think they know what they are talking about when in fact they really don't. Often, a group of intellectually diverse people will outdo an expert.
So even if you think you know the answer to something, the most intelligent thing to do is to ask a crowd what they think. You are likely to learn something new. The business term for this is "Crowdsourcing." The Wilson leadership team are getting an outsider view of their brand and marketing strategy. If they are not arrogant, they are definitely learning something new and seeing things from a different angle...
Regardless of the method behind the madness, if you don't want to read my threads, don't click on them...
