I am not into watching ski competition but one was on right now. I was amazed how the best and (nearly) the worst in downhill skiing were separated by half a second! So next time someone complains about how much more money it takes to get the next incremental quality in audio, I can tell them to go and watch downhill skiing!!!
I was amazed at the commentary about one guy who came in 0.4 seconds too slow. "He should spend more time in the wind tunnel." Wind tunnel? Man, this stuff is high-tech these days....
But is it as contentious?
As a very avid skier who was first put on skis at age 5, I would agree it's a very interesting comparison.
The technology in skiing has come a very long way, especially in World Cup racing. In many other ways though it is a very interesting sport/industry to follow. Unlike in golf and other competitive sports, enthusiasts aren't out to beat a friend. Other than those just trying to show off with the shiniest new gear, ski gear and equipment is all about enjoyment, comfort and excitement. Also quite interesting is the myriad of targets for just a set of skis. There are all types of skis with all sorts of strengths and personalities. These are carefully designed into the skis and the designers know what they are after with each shape, material and dimension. Another interesting parallel is that the un-initiated and less skilled will have a hard time distinguishing between some of the more subtle differences between skis.
Another parallel I have watched closely is the surge in smaller, more boutique manufacturers, many selling direct on the internet with sales driven by forums and general social networking. When you want a ski that really fits your use, especially on the more adventurous end of the spectrum, these companies are often where you can find the most interesting and unique tools.
If I happen to disappear from audio, you will almost certainly find me near a major ski resort.