Ok, so what is it about watches?

[Bartolo]

The brand has a long history and I understand they are working on revamping their profile to close the gap to the ‘Holy Trinity’.

The brand certainly has a long history and have always produced watches of the highest quality. It remains a very heavy lift for them to improve their market position.

Quality-wise there is not much gap if any. But in terms of public demand, the gap is huge. That is VERY hard to turn around and I would not bet on it.

 

[Bartolo]

As above, the Jaeger-LeCoultre Reverso is the real deal for a lady. Failing that, a Cartier Tank. Not flashy, elegant and iconic.
If not, a Patek (expensive).

Yes a Reverso is another great choice for women, as is the Cartier Tank. Really any Cartier is a great choice IMHO. Thus my recommendation of the Santos which wears 'sportier' than the Tank.