Im a very long term BMW owner but for some reason, to my eyes the latest BMW electric cars look like they were built using a pile of unrelated parts. They seem to be missing a certain design harmony….that allows my eyes to flow from appreciating one part of the design to the next. Instead I find the designs jarring, lacking beauty and finesse. Instead of ‘seeing’ the ‘whole’ my eyes alight on bits that for me dont work well together.
As as example take the above picture. To me it looks like the front bumper, and lower radiator have been placed over the top of an existing radiator grill…like you could take off the front bumper assembly and you’d find a far prettier BMW radiator grill underneath