MIT's massive price increase

[ack]

Again Sir I must disagree with your statement. I have been a dealer for 40 years and I do not know of any real manufacturer of quality products that produces cables with anywhere near 300 percent markup. I have been an MIT, NORDOST, TRANSPARENT, Monster, Audioquest etc etc.
dealer and non of them have anywhere near that type of markup.
So Sir if you want to spread BS you need a different shovel!

Disagree all you want. At 50% discount, the grey-marketer still makes money, as well as the dealer behind him who feeds the goods, and obviously the factory behind them. The math is not very hard to figure out. If it's not 300% factory-to-consumer, it can easily be 200% - still stiff. I bet it actually varies as you get higher in the product line, so personally I can easily believe 300% for some top-of-the-line products.

 

[MrAcoustat]

Now you are mixing apples and oranges with your popcorn vinyl. Your original statement was that most cables have a 300% markup. Now you have changed that to say cables bought in bulk and terminated by a dealer have a 300% markup. Most of the name brand high-end cables are not allowed to be terminated by a dealer. That is usually reserved for entry-level products.

Sir please read again, #1 the popcorn vinyl was an answer to Rockitman's post, if it's ok to pee on digital it should be ok to pee on vinyl #2 i said that most cables have 300% markup #3 i said that cables bought bulk and terminated at the store are much higher than 300% that i know for sure i have many friends that are store owners ( 68 years old ) been around the block a few times and audio as been my main passion for more than 40 of those years.

 

[mep]

Disagree all you want. At 50% discount, the grey-marketer still makes money, as well as the dealer behind him who feeds the goods, and obviously the factory behind them. The math is not very hard to figure out. If it's not 300% factory-to-consumer, it can easily be 200% - still stiff. I bet it actually varies as you get higher in the product line, so personally I can easily believe 300% for some top-of-the-line products.

I guess we need to differentiate between total markup from manufacturer to dealer and from the dealer to the customer.

 

[rockitman]

Who cares. Whatever the price, you have the freedom to Not buy it....

 

[Chr. R.]

Basically I don't see a problem if a product or brand is more expensive than everything else. However, such a product must always prove its worth to me before I buy it. I'm not a MIT owner.

I guess that MIT and similar brands can continue to sell their expensive items because of a well-known name, and/or with the help of a good dealer who has just sold a costly high-end product and therefore offers the customer a matching cable. The customer buys the cable after getting a huge discount (= "then is MUST be at great deal"), and also the status the customer now gets, by being able to say "Look I own a cool cable with have a value of $ XXXXX"

It's my opinion a huge problem, that no reviewer has yet dared to conclude that an expensive well-known cable may be good but first of all highly overpriced.

 

[MrAcoustat]

Basically I don't see a problem if a product or brand is more expensive than everything else. However, such a product must always prove its worth to me before I buy it. I'm not a MIT owner.

I guess that MIT and similar brands can continue to sell their expensive items because of a well-known name, and/or with the help of a good dealer who has just sold a costly high-end product and therefore offers the customer a matching cable. The customer buys the cable after getting a huge discount (= "then is MUST be at great deal"), and also the status the customer now gets, by being able to say "Look I own a cool cable with have a value of $ XXXXX"

It's my opinion a huge problem, that no reviewer has yet dared to conclude that an expensive well-known cable may be good but first of all highly overpriced.

Sir you're 100% right BUT don't forget you don't BITE the hand that feeds you and even reviewers have to eat.

 

[Elberoth]

MIT distributor pricing on Oracle cables is 75% off their sugested retail.

 

[rockitman]

MIT distributor pricing on Oracle cables is 75% off their sugested retail.

and retail can be up to 50% off from msrp, so 25% profit for the retail outlet.

 

[edorr]

and retail can be up to 50% off from msrp, so 25% profit for the retail outlet.

Actually 100% .... Would be 300% at full retail.

 

[MrAcoustat]

Just remember this, if you buy NEW the more people it involves, the higher the price and if you buy USED the older it is the cheaper it is and it will sound BETTER.

 

[Phelonious Ponk]

I worked in the business for a couple of years, in a place in which I could enter a code, scan an item and see employee price, which was typically about 5% above store cost. Trust me. I don't think I ever saw a cable, premium or otherwise, with as little as 60% dealer mark-up. What I typically saw was costs drop from customer price to employee price by HUGE margins. I don't remember any examples off of the top of my head to do the math, but 300% would be a lot closer to typical than 75%. And this was everything from sub-Monster to high end Audioquest.

Tim

 

[Puroplatino]

Again Sir I must disagree with your statement. I have been a dealer for 40 years and I do not know of any real manufacturer of quality products that produces cables with anywhere near 300 percent markup. I have been an MIT, NORDOST, TRANSPARENT, Monster, Audioquest etc etc.
dealer and non of them have anywhere near that type of markup.
So Sir if you want to spread BS you need a different shovel!

Ok not 300% but 200% all day. Keystone markup is the benchmark in retail. Keystone is double and 300% is triple Keystone. That’s the jargon.

 

[Puroplatino]

Disagree all you want. At 50% discount, the grey-marketer still makes money, as well as the dealer behind him who feeds the goods, and obviously the factory behind them. The math is not very hard to figure out. If it's not 300% factory-to-consumer, it can easily be 200% - still stiff. I bet it actually varies as you get higher in the product line, so personally I can easily believe 300% for some top-of-the-line products.

Factory to consumer is another story but retailer to consumer is 200% all day every day.

 

[Elliot G.]

Total BS. Believe what you want but margins are no where near that high. Perhaps some cables might be 60-70 percent. None of these are what we sell . If you are talking manufacturers cost to the end retail this is a different set of stats however the dealers are not making 200 percent on anything. Period
Believe whatever you like but you are dead wrong.

 

[BlueFox]

I quit buying MIT because of this price increase. They basically doubled the list price, and then the dealers started giving huge discounts.

Edit. LOL, I just found an old 2010 post where I commented on my MIT purchase.

MIT S1.3 Shotgun balanced inter-connects

For some time now I have been tweaking my 2 channel system to try and get the most from it.

forum.polkaudio.com

 

[dan31]

Does anyone buy MIT anymore? I can’t think of any post within the last few years. Think most have dumped them. I use MIT/Spectral cables and they will be the last. I asked MIT about reterminating my speaker cables with new spades, they needed to source the spades. It’s been crickets from them. They just dropped my request. They only want to sell mega cables.

 

[kennyb123]

Does anyone buy MIT anymore? I can’t think of any post within the last few years. Think most have dumped them. I use MIT/Spectral cables and they will be the last. I asked MIT about reterminating my speaker cables with new spades, they needed to source the spades. It’s been crickets from them. They just dropped my request. They only want to sell mega cables.

Spectral-friendly MIT speaker cables are the only MIT cable I will purchase at this point. I think MIT has set themselves up to be a low volume manufacturer that primarily serves the ultra-wealthy. Unfortunate that Brisson isn’t one of those guys sincerely interested in delivering the biggest bang for the buck. But I guess he finds it more challenging to focus on all out assaults on achieving the absolute best. It sure would be great if a younger generation takes over at some point and aims to bring their advancements to more people with a huge bang for the buck.