I think height of the speaker is important. However,IMO too much height can also bring problems.
When I owned Acoustat 2+2's and 3's, I always thought some of the presentation seemed unnatural, as if it was coming in too high and had no foundation to the stage. OTOH, I have a friend who owns original Quads on their original stands, they strike me as being too low. Perhaps it depends on where the tweeter is in relation to your seat and the floor/ceiling.
Indeed, the law of thirds also apply here. ...1/3, 1/5, 1/7, 1/9, ....
...The overall sound propagation from the Woofer(s), Midrange(s), and Tweeter(s)' integration (combined). Horizontally, vertically. ...Subwoofer(s) included.
* Ask Bruce, and also ask him 'bout those speakers way up there in professional studios!