Yes, it's actually finish that I'm talking about in this context. I'm not talking about the shape, because that's more subjective. If you don't think I should have used Wilson as an example, take Dan D'Agostino. Very nice products as well.
Furthermore, let's take one step into the lower priced territory. A Japanese company called Airtight, nice sounding stuff, fit and finish to match.
https://goo.gl/images/H8jnNY
So why can't we have this level of visual design sophistication in $100K products, when we can have it in way lower priced products? In the worst case scenario, they could have hired Airtight to do the design for them and maybe spend 5% of their revenue on that.
This is not unheard of, Samsung makes iPhone displays for Apple. Also, have you seen Steinway-Lyngdorf products? Nothing wrong with that mutual exchange of ideas for mutual profit.