Today, I received in the mail a package from a new speaker company called BSI ( more on this later). Essentially, the poster was offering me an interesting marketing suggestion. The company would sell me a pair of their speakers at an 'accommodation' price ( to be determined when i e.mailed the poster as to what that price would be) and in return, I would agree to do the following:
a) demo the speakers to anyone who had an interest in the speakers in my home system...for which I would get one of the following:
1) A $500- payment for the demo or 2) $2000- if the potential customer bought a set of speakers from the manufacturer ( presumably at their street $16K cost).
The idea is that IF I manage to sell or demo enough pairs, then at some point these speakers will be mine at essentially no cost! Plus, past the original cost to me, I get to keep all of the monies as per 1 and 2 above.
An interesting marketing technique, IMHO. You use someone else's location thereby saving you any potential rent monies for exhibition space, and you manage to garner a salesman for essentially no charge and at the same time, you get your product into the hands of potentially more people( including the original demo'er) at most likely no cost to you, the manufacturer. On the face of it, it seems to be a win/win. Only thing that sticks in my head is the name of the company....BSI, LOL.
Anyone else being offered this novel marketing opportunity.
a) demo the speakers to anyone who had an interest in the speakers in my home system...for which I would get one of the following:
1) A $500- payment for the demo or 2) $2000- if the potential customer bought a set of speakers from the manufacturer ( presumably at their street $16K cost).
The idea is that IF I manage to sell or demo enough pairs, then at some point these speakers will be mine at essentially no cost! Plus, past the original cost to me, I get to keep all of the monies as per 1 and 2 above.
An interesting marketing technique, IMHO. You use someone else's location thereby saving you any potential rent monies for exhibition space, and you manage to garner a salesman for essentially no charge and at the same time, you get your product into the hands of potentially more people( including the original demo'er) at most likely no cost to you, the manufacturer. On the face of it, it seems to be a win/win. Only thing that sticks in my head is the name of the company....BSI, LOL.
Anyone else being offered this novel marketing opportunity.
