Who is MasterBuilt?

[AudioEdge]

Does anyone know who is Masterbuilt and who owns it?
I though VSA was the distributor ....

( "Von Schweikert Audio is the world-wide distributor of our cables and look forward to assisting you." ) ( from the website: http://www.masterbuiltaudio.com/contact)

..... but the trademark suggests they also own it:

http://www.trademarkia.com/masterbuilt-audio-cables-87132530.html




MASTERBUILT AUDIO CABLES Trademark Information

Von Schweikert Audio

Audio cables

Perfect for these industries

Computer & Software Products & Electrical & Scientific Products

Words that describe this mark
audio cables

This is a brand page for the MASTERBUILT AUDIO CABLES trademark by Von Schweikert Audio in Riverside, CA, 92507.

Write a review about a product or service associated with this MASTERBUILT AUDIO CABLES trademark. Or, contact the owner Von Schweikert Audio of the MASTERBUILT AUDIO CABLES trademark by filing a request to communicate with the Legal Correspondent for licensing, use, and/or questions related to the MASTERBUILT AUDIO CABLES trademark.

On Tuesday, August 09, 2016, a U.S. federal trademark registration was filed for MASTERBUILT AUDIO CABLES by Von Schweikert Audio, Riverside, CA 92507. The USPTO has given the MASTERBUILT AUDIO CABLES trademark serial number of 87132530. The current federal status of this trademark filing is NON-FINAL OFFICE ACTION ISSUED - CLARIFICATION NEEDED. The correspondent listed for MASTERBUILT AUDIO CABLES is VON SCHWEIKERT AUDIO of VON SCHWEIKERT AUDIO, 1040 NORTHGATE STREET, SUITE A RIVERSIDE, CA 92507 . The MASTERBUILT AUDIO CABLES trademark is filed in the category of Computer & Software Products & Electrical & Scientific Products . The description provided to the USPTO for MASTERBUILT AUDIO CABLES is Audio cables.
Word mark: MASTERBUILT AUDIO CABLES
Status/Status Date:
NON-FINAL OFFICE ACTION ISSUED - CLARIFICATION NEEDED
9/3/2016
Estimated Response Deadline: 3/3/2017
See Trademark response services
Serial Number: 87132530
Filing Date: 8/9/2016
Registration Number: NOT AVAILABLE
Registration Date: NOT AVAILABLE
Goods and Services: Audio cables
Mark Description: The mark consists of the words "Master Built" in black, separated by a vertical red line, underlined in black, with the words "audio cables" in red below.
Type Of Mark: TradeMark
Published For Opposition Date: N/A
Last Applicant/Owner: Von Schweikert Audio
Riverside, CA 92507
Why is this contact information displayed?
Mark Drawing Code: Drawing/Design + Words
Design Search:
See Similar Logos >>

Straight line(s), band(s) or bar(s) (Geometric figures and solids - Lines, bands, bars, chevrons and angles) see more design...
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Register Type: Principal
Disclaimer: (NOT AVAILABLE)
Correspondent:
VON SCHWEIKERT AUDIO
VON SCHWEIKERT AUDIO
1040 NORTHGATE STREET
SUITE A
RIVERSIDE, CA 92507

Use in Commerce Trademark - Applicant has provided proof of use of this mark in commerce to USPTO.
Classification Information
Primary Class: Class (009) - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
First Use Anywhere: 1/1/2010
First Use In Commerce: 1/1/2010

 

[Steve Williams]

I may be wrong but I think that Von Schweikert owns the name

 

[Steve Williams]

I'm curious though as to why you are so interested that most of your 7 posts here have been about Master Built

Hopefully Leif will chime in

 

[treitz3]

I'm curious though as to why you are so interested that most of your 7 posts here have been about Master Built

Same here. What's your beef or why are you trying so hard to find out the answer to your inquiry? Just curious.

Tom

 

[Leif S]

Hello all,

Yes Von Schweikert owns the name MasterBuilt. Von Schweikert does not manufacture audio cables. We are the distributor for the cables only. Hope that helps

 

[Leif S]

If anyone has questions your more than welcome to give me a call or email me.

leif@vonschweikert.com

951-682-0706

I am leaving for RMAF in the morning and will be back in the office Wednesday the 12th. I will be checking my emails daily.

 

[treitz3]

Thank you Leif.

Tom

 

[NorthStar]

Leif, are HDMI cables in the future of Master-Built's design?

 

[amirm]

Hello all,

Yes Von Schweikert owns the name MasterBuilt. Von Schweikert does not manufacture audio cables. We are the distributor for the cables only. Hope that helps

Hi Leif. I had the same question as OP when I was introduced to this cable. Was surprised that there was no clear web site/identity for this cable. Is that an omission or some kind of stealth marketing?

 

[PeterA]

It is an interesting OP. I guess the only difference it would make to me is this: As a potential customer, I would want to know if VSA owns the brand as well as the trademark. Knowing this would give me a different perception of mark ups and profits which may lead to my perception of value. Basically, I would be buying the cables at the expensive published prices directly from the owner/manufacturer at full retail. Alternatively, if VSA does not own the brand, then some other entity is making a profit also, and VSA is only the middle man. This is not clear to me, at this point and knowing more might help me to understand why the cables are so expensive. If I could buy Transparent cables directly from the owner/manufacturer, and not have to go through and thus support an extensive dealer network, prices may be very different.

For me, the OP raises a very timely question. Are we moving further and further toward a model where we buy directly from the high end manufacturer at what used to be considered retail prices? Are we moving toward the Tesla sales model?

I also notice that the trademark dates are close to when these cables came to our attention on this forum. It will be interesting to read feedback about MasterBuilt from RMAF reports.

 

[still-one]

If anyone has questions your more than welcome to give me a call or email me.

leif@vonschweikert.com

951-682-0706

I am leaving for RMAF in the morning and will be back in the office Wednesday the 12th. I will be checking my emails daily.

Any update on which rooms if any will have MasterBuilt cables at RMAF? I would like to check them out while there.

 

[Steve Williams]

It is an interesting OP. I guess the only difference it would make to me is this: As a potential customer, I would want to know if VSA owns the brand as well as the trademark. Knowing this would give me a different perception of mark ups and profits which may lead to my perception of value. Basically, I would be buying the cables at the expensive published prices directly from the owner/manufacturer at full retail. Alternatively, if VSA does not own the brand, then some other entity is making a profit also, and VSA is only the middle man. This is not clear to me, at this point and knowing more might help me to understand why the cables are so expensive. If I could buy Transparent cables directly from the owner/manufacturer, and not have to go through and thus support an extensive dealer network, prices may be very different.

For me, the OP raises a very timely question. Are we moving further and further toward a model where we buy directly from the high end manufacturer at what used to be considered retail prices? Are we moving toward the Tesla sales model?

I also notice that the trademark dates are close to when these cables came to our attention on this forum. It will be interesting to read feedback about MasterBuilt from RMAF reports.

Not sure I know the answer except to say that VSA has dealers for this cable throughout the globe. AFAIK VSA will sell direct if there is no dealer in that area. This IMO is no different than many other manufacturers who do the same

 

[bonzo75]

Any update on which rooms if any will have MasterBuilt cables at RMAF? I would like to check them out while there.

How would you check out cables at a show?

 

[NorthStar]

How would you check out cables at a show?

By looking @ them and listening to them? :b

 

[bonzo75]

By looking @ them and listening to them? :b

You can't listen to only cables

 

[NorthStar]

You can't listen to only cables

Sure you can; in the first video below just go to 8:30 :b

 

[still-one]

How would you check out cables at a show?

I didn't say audition, I said check out. I always A/B cables in my own set-up.

 

[AudioEdge]

It is an interesting OP. I guess the only difference it would make to me is this: As a potential customer, I would want to know if VSA owns the brand as well as the trademark. Knowing this would give me a different perception of mark ups and profits which may lead to my perception of value. Basically, I would be buying the cables at the expensive published prices directly from the owner/manufacturer at full retail. Alternatively, if VSA does not own the brand, then some other entity is making a profit also, and VSA is only the middle man. This is not clear to me, at this point and knowing more might help me to understand why the cables are so expensive. If I could buy Transparent cables directly from the owner/manufacturer, and not have to go through and thus support an extensive dealer network, prices may be very different.

For me, the OP raises a very timely question. Are we moving further and further toward a model where we buy directly from the high end manufacturer at what used to be considered retail prices? Are we moving toward the Tesla sales model?

I also notice that the trademark dates are close to when these cables came to our attention on this forum. It will be interesting to read feedback about MasterBuilt from RMAF reports.

Yeah - what he said.
At the risk of creating too long of a post and engendering further snarky remarks, here's some background
I'm looking to do a full loom upgrade which I figure could push upwards of 15-20K. Before dropping that coin, I'd like to know who's behind the product - any product - not just this one. For virtually any product it takes about 30 seconds to learn "about us" on various sites.
Some random examples:
Shunyata Caelin Gabriel
Kubala Ron Kubala
PS Audio Paul McGowan
Pass Labs Nelson Pass
YG Yoav Geva
VSA Albert von Schweikert
Nordost Joe Reynolds
Transparent Carl Smith, Karen Sumner, and Jack Sumner
Parasound Richard Schram
Wilson Dave Wilson
Majico Alon Wolf
Naim Vervent Audio Group
Bricasti Brian Zolner
MSB Mark; Larry; Jonathan; Daniel; et al.
Ayre Charles Hansen
MIT Bruce Brisson
AudioNet Thomas Gessler
Aurender "Harry" & "Sally" et al
Kronos Louis Desjardins
Tannoy Guy R. Fountain/ Music TCGroup
Masterbuilt ?

Name, address, phone also readily available, except for MB.

Re: some of the earlier questions:
"most of your 7 posts here have been about Master Built" coincidence cuz my first choice right now is Shunyata and in doing search this site came up with, along with raves for MB so wanted to check it out.
And, a simple question as to who is the manufacturer seems to engender everything but a simple answer.

Re:"Von Schweikert does not manufacture audio cables. We are the distributor for the cables only. Hope that helps"
Partially, so please provide name/address/phone for manufacturer ( see above)

Re:" What's your beef or why are you trying so hard to find out the answer to your inquiry? Just curious."
None, what's yours? Also, see above.

Re: " Was surprised that there was no clear web site/identity for this cable. Is that an omission or some kind of stealth marketing?"
Agree, esp at these price points.

So, gentlemen, excuse me for asking a simple question and simply wanting a simple answer.
Clearly I have intruded in your clubhouse where such such things are apparently beneath the concerns of the cognoscenti.

but that one cannot get a straight answer..... "“Curiouser and curiouser!” Cried Alice"

 

[Steve Williams]

To me you are merely Alice through the looking glass as I sense you can't see the trees for the forest

As best I know MasterBuilt is owned by 4 engineers at Delphi which is also their day job. hence the long wait to get cable

Tell me what you have learned in your search for the owners of the above mentioned companies. Did those names give you better understanding of the product they make or are you just shaking the cage.

For my ears this is a cable that I wanted to share with the membership here as I feel I have heard no equal. As to who makes it, and who owns the company I find this totally meaningless in my evaluation of a product. What is paramount to me is how they sound. I suggest you have a listen and then let's talk

Does knowing Karen Sumner at Transparent or Bruce Brisson at Transparent tell you how their cable is going to sound

 

[ack]

Does knowing Karen Sumner at Transparent or Bruce Brisson at Transparent tell you how their cable is going to sound

Sorry to jump in on this, but yes; names lead to patents - like Brisson and unlike Karen - and one can glean a lot out of them, which can give one a sense of what they are attempting to design and problems to solve. It's the same argument about having or not having any information on their websites: "none" means you get no info, "some" you get to understand things better. Notice, I am not saying that information is substitute for "listening to", instead, the more information the better. The OP simply asked for information and got a very cold welcome. Why.