Our own member, Ray Soneria just finished a technical review of LG's OLED flat panel. He says it is essentially perfect: http://www.displaymate.com/LG_OLED_TV_ShootOut_1.htm. I have never seen a TV shipped with such a perfect out of box calibration. Wonder if they consulted with Ray for that part 
.
"Comparison with LCD TVs
LCDs are currently the dominant display technology because they do lots of things very well. One area where LCDs are clearly number one is in Peak Brightness (because their separate backlight can be easily brightened). The LG OLED TV has a Peak Brightness comparable to the brightest LCD TVs, but only for Average Picture Levels (APL) below 30%, which is typical for essentially all TV, movie and video content. Above 30% APL, which is common for web and computer content with white backgrounds, the OLED Brightness decreases but the LCD Brightness remains unchanged. Other than Peak Brightness at high APL the OLED TV significantly outperforms all LCDs in every other category including Black Levels, Contrast Ratio, Viewing Angles, and Response Time. We’ll cover LCD TV performance in detail in Part II of the article.
Comparison with Plasma TVs
Plasma TVs have a smaller market share, but they are often preferred by video enthusiasts over LCDs because of their superior Black Levels, Contrast Ratio, Viewing Angles, and Response Time. However, Plasma displays produce visible image noise at dark intensity levels, which compromises their picture quality. The OLED TV clearly outperforms Plasmas in all of these categories. Plasma TVs typically have peak Brightness (Luminance) levels of 100 to 200 cd/m2, whereas the OLED TV produces roughly double that value, even on the accurately calibrated ISF Expert picture modes. OLEDs will clearly become the preferred technology for video enthusiasts. We’ll cover Plasma TV performance in detail in Part II of the article.
LG OLED TV Conclusions
OLEDs are the most interesting and promising new display technology in over a decade – possibly ever. In a span of just a few years this new display technology has improved at a very impressive rate, first challenging and now surpassing the performance of the best LCD and Plasma displays. OLED technology provides a number of major technology enhancements for displays: high Peak Brightness together with perfect Blacks, Infinite Contrast Ratios, very wide Viewing Angles, and very fast Response Times without visible Motion Blur. Equally impressive is that OLEDs have now moved up from small mobile displays into large TV screens for the living room.
But what makes this LG TV absolutely stunning is the combination of OLED display technology together with a very accurate factory calibration that delivers picture quality and accuracy that is visually indistinguishable from perfect based on our extensive Lab tests – a commendable and impressive achievement!
Another notable milestone is that this first generation OLED TV is already outperforming the established and highly refined LCD and Plasma technologies. Normally it takes at least 5 years for that to happen, so a lot has been going on behind the scenes… The biggest remaining challenge is to improve OLED TV production so that the price can come down as quickly as possible to more affordable levels. OLED TVs will eventually become cheaper to make than LCDs and Plasmas because they are considerably less complicated to manufacture and assemble. I can’t wait to see that happen…"
."Comparison with LCD TVs
LCDs are currently the dominant display technology because they do lots of things very well. One area where LCDs are clearly number one is in Peak Brightness (because their separate backlight can be easily brightened). The LG OLED TV has a Peak Brightness comparable to the brightest LCD TVs, but only for Average Picture Levels (APL) below 30%, which is typical for essentially all TV, movie and video content. Above 30% APL, which is common for web and computer content with white backgrounds, the OLED Brightness decreases but the LCD Brightness remains unchanged. Other than Peak Brightness at high APL the OLED TV significantly outperforms all LCDs in every other category including Black Levels, Contrast Ratio, Viewing Angles, and Response Time. We’ll cover LCD TV performance in detail in Part II of the article.
Comparison with Plasma TVs
Plasma TVs have a smaller market share, but they are often preferred by video enthusiasts over LCDs because of their superior Black Levels, Contrast Ratio, Viewing Angles, and Response Time. However, Plasma displays produce visible image noise at dark intensity levels, which compromises their picture quality. The OLED TV clearly outperforms Plasmas in all of these categories. Plasma TVs typically have peak Brightness (Luminance) levels of 100 to 200 cd/m2, whereas the OLED TV produces roughly double that value, even on the accurately calibrated ISF Expert picture modes. OLEDs will clearly become the preferred technology for video enthusiasts. We’ll cover Plasma TV performance in detail in Part II of the article.
LG OLED TV Conclusions
OLEDs are the most interesting and promising new display technology in over a decade – possibly ever. In a span of just a few years this new display technology has improved at a very impressive rate, first challenging and now surpassing the performance of the best LCD and Plasma displays. OLED technology provides a number of major technology enhancements for displays: high Peak Brightness together with perfect Blacks, Infinite Contrast Ratios, very wide Viewing Angles, and very fast Response Times without visible Motion Blur. Equally impressive is that OLEDs have now moved up from small mobile displays into large TV screens for the living room.
But what makes this LG TV absolutely stunning is the combination of OLED display technology together with a very accurate factory calibration that delivers picture quality and accuracy that is visually indistinguishable from perfect based on our extensive Lab tests – a commendable and impressive achievement!
Another notable milestone is that this first generation OLED TV is already outperforming the established and highly refined LCD and Plasma technologies. Normally it takes at least 5 years for that to happen, so a lot has been going on behind the scenes… The biggest remaining challenge is to improve OLED TV production so that the price can come down as quickly as possible to more affordable levels. OLED TVs will eventually become cheaper to make than LCDs and Plasmas because they are considerably less complicated to manufacture and assemble. I can’t wait to see that happen…"
