Lenbrook Acquires MQA!

Lee

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MQA lives another day! They are being bought by audio brand conglomerate Lenbrook.

 
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Lee

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PICKERING, ONTARIO, CANADA, SEPTEMBER 19, 2023 – Lenbrook Corp., a diversified, privately- owned Canadian enterprise with activities in brand development, technology, and distribution in both residential and commercial audio and the communication sectors, has acquired the assets of MQA, a UK-based industry leader in high-resolution audio encoding.

This acquisition enriches Lenbrook’s intellectual property portfolio with an assortment of significant patents and introduces two prominent audio codecs – MQA and SCL6. This merger further solidifies Lenbrook’s commitment to excellence and innovation in the evolving landscape of audio technology.

“Lenbrook’s vision is of a thriving hi-fi industry where technologies that promote both consumer choice and the pursuit of the highest sound quality are deserving of investment and nurture,” states Gordon Simmonds, Chief Executive Officer of Lenbrook. “We view this acquisition as an opportunity to ensure the technologies developed by the scientists and engineers at MQA continue to serve the industry’s interests rather than be confined to any single brand or company.”

George Massenberg, Grammy winning producer and recording engineer, reacts saying “I’m so relieved that MQA and SCL6 will continue under Lenbrook. MQA’s technology, with its faithful rendering of detail, complexity, and sound stage, gave us the reason to go back into the recording studio and reverse a 20-year decline in the quality of audio delivery methods.”

Founded from the insights and support of record industry executives, recording artists, and audio engineering experts, MQA sought to provide creators with the means to efficiently preserve the detail and nuance of their works in high resolution recorded formats, which at the time pushed directly against the trend toward heavily compressed music.

“I’m delighted that MQA will continue in good hands with Lenbrook,” adds Morten Lindberg, Grammy-nominated Master Engineer at 2L. “For 2L, using MQA has allowed us to enhance the experience of our recordings, beyond the raw capture, with increased access to sonic details, transparency and lower listening fatigue.”

“MQA is the only technology that considers the entire audio signal chain, from studio to listening room, to assure consistent quality of reproduction. The patents and research that underlie MQA represent significant contributions to digital audio quality due to their focus on time domain issues that have not been well understood until recently,” explains Greg Stidsen, Chief Technology Officer of Lenbrook. “We’re determined to continue to develop our marketplace and encourage the possibilities these technologies can achieve.”

Lenbrook has established a position as a stable and well capitalized organization that takes a long-term view of investments and market development. MQA had amassed over 120 licensees and several content partnerships, so Lenbrook’s primary objective in this acquisition was to provide certainty for business and technical developments that were underway prior to MQA’s administration. As a result, Lenbrook retained a core group of engineers and developers and sales and marketing personnel including Andy Dowell, previously the Head of Licensing for MQA who will continue to lead business development activities.

“As one of MQA’s most significant licensees and also the owner of the award winning BluOS high-res content platform, Lenbrook is well positioned to build on what was started,” reflects Dowell. “Its BluOS platform work has proven that the Lenbrook team understands it takes a certain amount of neutrality to be a licensor, but it can also take a customer view when it comes to the wants and needs from a product development standpoint.”
 

davidavdavid

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FACEPALM!!!

on two counts:

1. P.T Barnum once again proved correct
2 MQA is a four-letter word.

Talk about not letting sleeping dogs lie.
 

Bobvin

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Well this is disappointing news — I had hoped MQA would have been assigned to the dustbin of history. To me MQA is equivalent to some geek telling me “you’re hearing it all wrong… let me tell you what you should be hearing.”

With all the hi-res files, PCM, DSD — I can still be gobsmacked the sound quality of well recorded and mastered CD quality releases. That said, I still prefer analog for pure sonic bliss.
 
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Lee

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Well this is disappointing news — I had hoped MQA would have been assigned to the dustbin of history. To me MQA is equivalent to some geek telling me “you’re hearing it all wrong… let me tell you what you should be hearing.”

With all the hi-res files, PCM, DSD — I can still be gobsmacked the sound quality of well recorded and mastered CD quality releases. That said, I still prefer analog for pure sonic bliss.

Bob,

I politely differ with you here. I did some extensive listening with MQA encoding on Peter McGrath's files and the encoding definitely and materially improves the sound quality. There has been a lot of noise about MQA but it's mostly about people that lack understanding or have an agenda.
 
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Lee

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Bobvin

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Bob,

I politely differ with you here. I did some extensive listening with MQA encoding on Peter McGrath's files and the encoding definitely and materially improves the sound quality. There has been a lot of noise about MQA but it's mostly about people that lack understanding or have an agenda.
Lee, I know you and many others have good things to say about MQA. I personally don’t hear anything magical from the MQA encoded files. Perhaps I didn’t give it proper evaluation. it certainly didn’t strike me as world changing as some proclaimed.

As to agenda — the other thing that rubbed me the wrong way was the overbearing propaganda related to MQA; also the rights management aspect. Had a bit of a multilevel marketing vibe. I didn’t hear a terrible uproar from audiophiles when it seemed the format was dead and buried — everyone seemed to move on without any wailing or gnashing of teeth.
 

Lee

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Lee, I know you and many others have good things to say about MQA. I personally don’t hear anything magical from the MQA encoded files. Perhaps I didn’t give it proper evaluation. it certainly didn’t strike me as world changing as some proclaimed.

As to agenda — the other thing that rubbed me the wrong way was the overbearing propaganda related to MQA; also the rights management aspect. Had a bit of a multilevel marketing vibe. I didn’t hear a terrible uproar from audiophiles when it seemed the format was dead and buried — everyone seemed to move on without any wailing or gnashing of teeth.

So let's address those.

Fact: MQA never implemented DRM. Not once.

Fact: MQA was audibly lossless. The problem was that they claimed initially it was lossless but it does have some loss but you can't hear it.

There was no multilevel marketing at all. They simply signed up a bunch of hardware partners and record labels.
 

Elliot G.

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There has been a lot of noise about MQA but it's mostly about people that lack understanding or have an agenda.
So if one does not like MQA then he or she has no understanding or an agenda?
Wow it is these kind of statements that just get people crazy.
The endorsement of something that has been a market failure and then being told over and over again that everyone is wrong and only a "special " few know whats good and what isn't is so over the top. It is positions like this that need to make everyone question the validity of reviews and the undoe influence that some are wielding on the certain people and their outcomes.
The kings new clothes....one size doesn't fit all.
Personally I don't care about MQA but in life when you make something that no one wants its time to move on.
 

Lee

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So if one does not like MQA then he or she has no understanding or an agenda?
Wow it is these kind of statements that just get people crazy.
The endorsement of something that has been a market failure and then being told over and over again that everyone is wrong and only a "special " few know whats good and what isn't is so over the top. It is positions like this that need to make everyone question the validity of reviews and the undoe influence that some are wielding on the certain people and their outcomes.
The kings new clothes....one size doesn't fit all.
Personally I don't care about MQA but in life when you make something that no one wants its time to move on.

Elliot, I never said that. People can have whatever opinion they want.

I am simply pointing out that imho many did not give MQA a fair shot. I did a very extensive evaluation and it really has some sonic benefits.
 

Bobvin

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So let's address those.

Fact: MQA never implemented DRM. Not once.

Fact: MQA was audibly lossless. The problem was that they claimed initially it was lossless but it does have some loss but you can't hear it.

There was no multilevel marketing at all. They simply signed up a bunch of hardware partners and record labels.
No, but the DRM was part of the business model originally—turned people off.
Lossy vs lossless; they were not honest initially—turns people off.
I didn’t say it was multi-level, but with the proselytizing by many it sure had that vibe—turns people off.

3 major turn-offs = market failure. Put a proper stake in MQA and bury it.
 
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Lee

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By the way, we may as a forum want to consider a different perspective on "market failures" in audio. SACD has been a market failure by some definitions but I am so glad I have my SACD collection.

As for MQA, I think what Bob Stuart and Peter Craven invented was quite clever and SCL6 may have some real value. There is a reason that Bob was awarded one of the highest scientific awards in the U.K.
 

Lee

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No, but the DRM was part of the business model originally—turned people off.
Lossy vs lossless; they were not honest initially—turns people off.
I didn’t say it was multi-level, but with the proselytizing by many it sure had that vibe—turns people off.

3 major turn-offs = market failure. Put a proper stake in MQA and bury it.

You are confusing things. There was no DRM at all, there was an authentication process so MQA could track the quality of the encoding.
 

Elliot G.

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There has been a lot of noise about MQA but it's mostly about people that lack understanding or have an agenda.
its right there Lee. You said it .
 

Lee

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its right there Lee. You said it .
Do you know what the word "mostly" means? Also, saying that there is a lot of noise doesn't equate to disrespecting contrary opinions.
 
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Elliot G.

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But for special souls like you RH and PM and the others from Utah and England you're enlightened and the rest of us unwashed , unindoctrinated and less than special we just don't get it. Thats MOSTLY us here on WBF correct? Mostly means =almost entirely according to the dictionary.
Kings new clothes is looking like the reality of this.
I guess I am just not special enough to be in the cool kids group
 

Lee

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But for special souls like you RH and PM and the others from Utah and England you're enlightened and the rest of us unwashed , unindoctrinated and less than special we just don't get it. Thats MOSTLY us here on WBF correct? Mostly means =almost entirely according to the dictionary.
Kings new clothes is looking like the reality of this.
I guess I am just not special enough to be in the cool kids group

Elliot, you are being very difficult and aggressive here as usual. I am expressing my opinion on MQA. I am not making any judgment on others that have different opinion.

I also believe that a lot of really bad information about the format has taken away from the technical achievement and more importantly the sonic achievement of MQA.

Also, for God's sake man, learn to type a proper sentence with punctuation.
 
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Elliot G.

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There has been a lot of noise about MQA but it's mostly about people that lack understanding or have an agenda.
 

Kingsrule

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Lee

If anyone has an agenda regarding MQA it really seems to be you.... it reeks of hoping that your grandstanding gets you a job offer
Thinking further, you do it with dCS, Wilson and probably others I'm forgetting
It's so obvious it's really embarrassing...
 
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Al M.

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