Quietly, for several years, I've been listing various pieces of equipment on Audiogon and making note of the response to them. I track things such as the number of views a listing will get, how many email inquiries it will induce, strength of enthusiasm within those emails (Ie. ready to buy, just tire kicking, low baller slime.), etc etc.
The (unscientific) conclusions I've come up with are that, if the product isn't featured in a major publication or been bandied about endlessly in the Audiogon forums, good luck trying to sell it. By far, the most notable characteristic is the "number of views" a listing will get.
Controlling for WHEN the listing went up (Always list early on the weekends!) the only chance a product has of getting noticed is if it's a somewhat common and recognizable name. If you are listing anything from Wilson, Magico, dCS, etc. there is a certainty you'll get a ton of hits. If the product is less well known, forget about it.
After that, there can be a wild deviation in the content and structure of the listing itself in leading people to actually contact you about it. But this gets way more in depth.
At first glance, this all seems perfectly reasonable. And it should. But I also think that the results show that we are more influenced by others than we either realize or admit to. It's free to click on the listing of something you've never heard of before, but the masses still don't do it. Basically, if you are truly the type of person who is curious about new equipment, then you may consider yourself an outlier.
By the way, this only confirms the informal tracking we did back in college and when I was working at a local HiFi shop. It rarely mattered how much time we spent showing someone various equipment and getting positive responses from them. More often than not, they walked out the door with whatever equipment had been in the mags within the last 6 months. Again, not actually surprising after awhile. And sort of in keeping with human nature. But also at odds with what audiophiles actually see themselves as!
Ultimately, the only reason this stands out to me is the nature of what gets peoples attention in the first place. By far, if you want to be successful in the audio business, get a "reviewer" to talk about your product. (Duh!) But the problem is, at least to my own standards, the systems and rooms that most of these "reviewers" are using are not only inadequate (and cause me to seriously question their credibility in the first place.) but, in many cases, are simply atrocious.
So here we are. Fewer and fewer actual locations to go and HEAR equipment for ourselves. And still fewer opportunities to compare specific gear head to head. So we are forced to do the thing we insist we aren't doing...... relying on the opinion of others.
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