It's strange that their biggest selling point is the conductivity of the Neotech copper and silver they use which is also available in far far cheaper cables
My uncle is an expert in cryogenic technology. He knows how to do it, but not an audiophile. Although he has been cryo treating audio cables for companies for years now. He asked me years ago if I thought it would be a good idea for speaker cables. I forgot about it until I just read you mention it.
This one just seems to be sitting there with no information about what conclusions we are supposed to draw from it, and the truth is resistance in an IC cable doesn't matter too much...