These measurements that I posted are ours -- the SoundStage! Network's -- taken in the anechoic chamber at Canada's NRC by a group of engineers that specialize in this field.
They are what they are. Now, a speaker will sound different in-room due to room gain. So do factor that in.
I think you hit the nail on the head Jeff. In Stereophile's measurements it was noted that when measured in Wes's room, "the lows extend at full level almost to 20 Hz in this graph." All I know, is that I feel like they are putting out great bass.