With the rise of online retailers and manufacturers selling direct the typical high end dealer can't sit on his ass and expect to make it anymore. One dealer in Southern California will bring goods to you and set them up so they will sound their best. This is not the same thing as borrowing a piece of gear for a few days. The dealer actually takes the time to give you the best sound possible. Of course you have to be a serious buyer but no other dealer offers this service as far as I know. He does have a 4000 square ft. store that he still operates but it's mostly walk in's. I haven't been to his store but I have a feeling he has knowledgeable people working there. I know it's a lot of work for this retailer but I'm sure it pays off for him. The bottom line is you have to be Innovative to stay in business in today's competitive market.