I don't want you to think for one second that I endorse the idea of a $30K arm because frankly, I don't. I think it is ridiculous and way over the top to price a damn tonearm at $30K. However, when you have people who will drop over $100K for wires in their system (PCs, ICs, and speaker cables not to mention power conditioners), I just don't see it as a big stretch that we would have a $30K arm. It doesn't mean it sounds any better than SME's best effort or Graham, or pick your favorite arm designer; it just means it cost $30K. For that reason alone, some will want it-trust me.