Wouldn't a Bugatti imply a no holds barred, incredibly expensive (due to the engineering costs) unit that is sold simply to show that it can be done (and from what I've read, sold at a loss)? I'm thinking of a car that is 5-6x more expensive than most limited production supercars, set the landspeed record for a production car and has style, fit, finish, and performance at the highest level. I would also think that Bugatti implies unattainable. So on that score, Ayon would not be a Bugatti - I can afford even the top gear if I so choose. Whereas I could not afford a Bugatti (unless I lived in it and rented out time to cover gas and make a living). As a last note, one wonders if it makes sense to analogize to ownership experiences which we ourselves can only imagine vicariously. Is it the idea of the Bugatti of audio or the actual Bugatti of audio (based on direct experience and not some hypothesized or narrative construction of what a Bugatti is)?