Even sadder are the guys on forums who are so invested in a particular brand that, at every turn, they find ways to promote that manufacturer’s wares. It’s as if they feel they have to build up the brand so that they can feel justified in having laid down the insane amounts of cash they’ve spent on the flagship model. I followed one such guy’s thread for two years: about once a week, he promoted the same company, posting quotes from reviews of its products, links to articles about it, hi-rez photos, and descriptions of listening experiences, etc. -- all to promote the brand he’d bought into. And no, he’s not a dealer.