I sat through their presentation at last year's RMAF. Then, Joe Reynolds, Roy Gregory and Steve Elford came to my room and we had a rather extended discussion. *Disclaimer - I was using all Nordost cables in my demo system that year*
Roy is the marketing guy, but I felt that Steve really knew what he was talking about. At that point, Vertex and Nordost were competitors, but they shared a common goal to understand better what they thought they knew. The skeptics will dismiss the cable snake oil vendors, but I though that they were on to something new, until I did more research and found a lot more references to time domain measurements. Some of these have been posted elsewhere on this forum.
Steve told me the name of the company that was doing the measurements for them, but I can't remember what it is now. I did a quick google search then, and they seemed to be what Steve said that they were - a British military contractor specializing in some very esoteric signal processing work with sonar. I'm very sure that they did not just stick a sound card into a PC to do these measurements. One of the things that Steve told me was that the reason that they needed those guys to do these measurements was that they were doing things that were beyond Vertex's or Nordost's ability to measure.