Well, I probably owe mep an explanation, rather than teasing him unduly.
Basically the article is written the way it is because the publisher has very specific ideas about the positioning and branding of the site. If TAS and Stereophile represent a kind of "gold standard", 6moons might be thought of as the "platinum standard". On one hand, the site expects in-depth technical evaluation, but also they want to appeal to readers who are essentially collectors and audio enthusiasts both. It's sort of TAS meets AD. The story of the engineer, lifestyle considerations, matching the anodizing with the carpet, well, 6moons readers want to know all that. In a way, we're reporting on what it's really like to live with the gear, along several dimensions, rather than more rarefied technical evaluations.
One of the writers changed houses recently and gave away easily $150K in wonderful gear, and he was just scratching the surface of his treasure trove. There are quite a few readers who have even more that this.
Writing online does allow one to wax prolix, but if supports the story, that's another matter. Even in TAS now some of the reviews are allowed to go on at great length. Earlier on, we had 800 or 1600 word "budgets" to cover a product, and that was that. Of course this is good, too, because you have to nail the main points quickly, but it make it a lot harder to differentiate between similar products.