As for having one's product become one of a 'starred reviewers' reference system components, the only way it happens (with increasingly rare exceptions) is a long term manufacturers loan and/or a six figure advertising budget. Notice how the Manufacturers that meet this criteria are all medium to larger companies that can afford the price of admission. (Martin Logan, Wilson, ARC, Magico and a long time ago, Sonic Frontiers, who bought their way into the hearts of many a reviewer through multiple covers and double page spreads)
Now if I were to pick my two favorite amplifiers of all time, they would be the Jadis Defy 7 and the C.A.T. JL1s, and I've owned dozens.