things will get interesting...wait till WWDC in June...
http://www.macrumors.com/2014/04/10/high-definition-itunes-music-downloads/
http://www.macrumors.com/2014/04/10/high-definition-itunes-music-downloads/
Because in big companies you get laughed at when you want to serve the small, high-end ("top of the pyramid") market. The revenues from it become round off errors when you are doing $1B+ in business.
It takes a leader who has a personal interest to override his team. I had to do that many times in my group at Microsoft. I would push for enthusiast features and the team would routinely refuse to implement them unless I stomped my feet. And only some of the time I would get that outcome! To wit, when I left, the company completely disbanded all of the groups that were focused on such things.
One of the groups I ran was the "Plus" package for Windows. It did something like $10 to $20M in revenue. I received a complaint from the division CFO that said why we are wasting time on such revenue and that the 20 people who were working on that should work on the larger windows group. So we killed the project and the team. If that had been a separate company, it would have been quite successful.
That happened under my watch so the answer is no . We acquired Pacific Microsonics because they had developed signal processing for reducing artifacts in computer speakers. The HDCD technology was already at the end of the road. High-resolution formats courtesy of DVD Audio and SACD were launched and no one had interest in trying to make a backward compatible 20 bit CD format. The business was losing money and would have closed its doors had we not acquired it. Since we were not in the business of making the hardware, we sold that off to another company.I guess that this is an example of why Microsoft has all but abandoned HDCD.
But songs will sound the same to our ears. We can hardly hear the difference between 256 kbps and 320 kbps songs. This will be the same case.
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