Bingo.. If you look at brand loyalty on a global picture your spot on... Brand loyalty for audio equipment well, maybe for a class of 1% that can afford $20,000 plus speakers, I think with the push for high rez and/or music mobility in and around the home, brand loyalty ain't there thanks mainly to the ability to shop on the internet. There are just too many choices in a quarterly changing market for audio devices and music/video download sites that causes that once loyal customer to wonder for that better deal.
Brand Loyalty
- Thread starter Bruce B
- Start date
Bingo.. If you look at brand loyalty on a global picture your spot on... Brand loyalty for audio equipment well, maybe for a class of 1% that can afford $20,000 plus speakers, I think with the push for high rez and/or music mobility in and around the home, brand loyalty ain't there thanks mainly to the ability to shop on the internet. There are just too many choices in a quarterly changing market for audio devices and music/video download sites that causes that once loyal customer to wonder for that better deal.
A funny thing in all this rivalry between Magico and Wilson.
Yesterday, in Italy, the distributor of Wilson announced the acquisition of Magico distribution too!
Yesterday, in Italy, the distributor of Wilson announced the acquisition of Magico distribution too!
My 2 cents.
To me, all this rivalry between Wilson and Magico just mirrors the leadership the two brands have on the US market for reference loudspeaker design. Period.
Being reference products, and being them applied on a field that establish its roots on fidelity, 2 cleverly designed systems*, one with Wilson and one with Magico, should offer exciting results. All the surrounding flames are just time subtracted to music listening
It's curious to notice, anyway, how discussions are differently polarized here in the US, compared to Italy (where I used to live till Dec 2008).
In Italy, the most debated speakers are the B&W 800 series: why? because they're a wonderful concentration of R&D, all home manufactured, sold at a competitive price, BUT insanely demanding in amplification quality and muscles. So, some people love them, other hate them.
In Italy people are not "fighting" for Wilson vs Magico, because those speakers are just considered the undiscussed gotha. They are distributed by different companies, and Wilson are always demoed with ARC, VTL or D'Agostino, while Magico with Spectral or Boulder.
Competition between the two companies, anyway, has its positive outcomes: both companies are transferring their reference technologies to their less expensive products...
*I think that the quality of a system stays on the synergy of the components a system is assembled with. A well conceived system will always probably sound good (in the right room, obviously).
Main
VR-4 Gen III
VR-4 SR Gen 1
VR-5 SE
VR-9 SE Mk1 upgraded to Mk2
VR-11 SE Mk2 later this year
HT
VR-4jr + TS Series
VR-4 SR Mk3 + VisiUN Series
Bedroom
VR-1
Unifield One
Unifield Three
Yeah, I'm pretty loyal too
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