You can find plenty of bovine excrement in the marketing of all kinds of high-end gear. Marketing products using buzz words without supporting detail or test results works when the audience is technically ignorant.
Async USB got to be a hot buzz word for many audiophiles in the last year or two. You may be offended by the rise of the Async USB buzz word. However, I'm more offended by marketing of products that are not very good or are just snake oil.