From a "what's best" perspective, in my experience the best room measurement system you can get is Bob Hodas running his Sim System II.
A good calibrated mic is pretty much the heart of the system. For quick and dirty stuff I use the cheapo behringer, but when we want to get really technical for stuff like speaker measurements outdoors and away from any interfering objects PJ brings out his calibrated B&K instrumentation mic with the 1/8" capsule. That's the most expensive part of the rig, we use ETF and an old Extigy external card on an old Toshiba laptop for the rest of the rig. We decided to stick with this after comparing the results with Bob Hodas' SIM system and finding the results were very close. Don't get me wrong, the SIM system is far more thorough a measurement system. But our response curves with ETF and the B&K mic were close enough to the SIM that we could compare results and draw similar conclusions. Well, and I must clarify that "we" means PJ. Having an acoustical engineer with 35 years of measurement experience in the company makes analysis of the data a lot more productive. I think that is where a lot of folks run into trouble. Knowing how to read the data is not as simple as it looks on the surface.